Nowadays, there is such fierce competition that lab PIs want more visibility. One of the ways to achieve more visibility for your lab and to display a high level of professionalism is to create a professional website.
All the bosses that I have worked for so far have stressed this fact and all hired professionals to design their websites:
Prof Frank Watt's center for ion beam application website:
http://www.ciba.nus.edu.sg/
Prof. Herbert Moser's Singapore synchrotron light source website:
http://ssls.nus.edu.sg/
Prof. Sri Sridhar's websites:
http://sagar.physics.neu.edu/
http://www.igert.neu.edu/
A website is a window to the world and making it look outstanding will also reflect on members of the lab.
David R. Smith who is the pioneer for metamaterials or microwave metamaterials (to be more precise!) is the guy who understands this and makes sure that his website always shine! He takes the habit of constantly revamping his website:
http://people.ee.duke.edu/~drsmith/
and making sure that web surfers get the message.
He has also a new website for his center for metamaterials and integrated plasmonics at Duke:
http://metamaterials.duke.edu/
The website has a nice feed aggregator, which captures the latest breakthroughs of the photonics community.
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